X switched off Creator Revenue Sharing on September 7 and turned on the Original Content Rewards Program the following day, closing an experiment the company itself said “had reached a point where its incentives were misaligned.” The first payout under the new rules is scheduled for September 25, with biweekly cadence after that.

For B2B founders who post their own analysis on X, the payout mechanics are the least interesting part of this.

The eligibility bar is the tell. To qualify, an account needs an X Premium subscription, at least 500 verified followers, and 500,000 Home Timeline impressions from verified users over the prior 90 days, excluding replies. A qualified impression counts only when a Premium subscriber sees at least 50% of the post on their Home Timeline. Copied content, minimally modified reposts, aggregated compilations, and cross-platform reuploads by anyone other than the original creator are excluded outright. X says the program is built around “original ideas, expertise, reporting, creativity, and commentary,” with a commentary bar it defines as “meaningful original value.”

Read that as a distribution memo, not a monetization memo. The accounts the algorithm is now instructed to surface among Premium subscribers, the professional, higher-income cohort brands actually want to reach, are the ones producing firsthand expert posts. Aggregators and screenshot accounts, which spent the last two years extracting reach from other people’s thinking, have been demoted. SocialPilot’s monthly platform roundup framed August as “the month platforms stopped treating all content as equal,” flagging changes that punish “generic, recycled output.”

The parallel to LinkedIn’s comment-ranking overhaul is hard to miss. Two of the three surfaces where B2B buyers still congregate professionally have, within a week of each other, tilted their ranking toward relevance and expertise over volume and recycled reach. That’s a structural realignment, not a product update.

The caveat is real. X has revised its creator programs repeatedly since the rebrand, and the monetization layer has been in constant flux. But the direction of travel here isn’t payouts. It’s who gets seen by whom, and on that dimension the founders who’ve been quietly doing the work now have the wind at their back.

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